My old website was just that. Old. Embarrasingly so. I've been telling myself that I'm going to start on a new site any day now, but that's been the status quo for the better part of a year. So I've admitted defeat and put this page up instead. Dissapointing, I know.
But hey, life, right? In my defense it's not without reason. Working as The Designer for YNAB commands most of my working time. Side projects fill the rest. Admittedly those aren't great excuses. I could find the time if I wanted to. Between you and me, the real reason is that I just don't know what to do with this site.
Do I focus it on attracting clients, whispering promises of realigning their paradigms and 5x-ing their ROI? Should I ignore prospects and use it as a playground where I can show off how (insert tired adjective) I am at (insert overhyped web tech). Do I abuse trends and fill the site with poitntless parallax images? I can do that. I can parallax *the shit* out of it.
As you can see, I'm still figuring it out. But that's OK. You see, in their downtime my nerons will be working away at this. It'll be their little hobby. Some day, likely while I'm standing slack-jawed in the shower they'll figure out the big idea and then I'll put clothes on and go to work on creating a new website that's as pure an expression of that idea as I'm capable of.
None of this helps you, my intelligent and resplendent reader. You probably came to this website for a reason other than a desire to read a diatribe by yours truly. Sorry about that. Since it might be a while I'll sum things up for you:
I design products and brands. I build websites. My work has been published in various books and magazines. I've rigged lighting on an exhibit I designed from the top of a shaky 15 foot ladder. I've sat at the tail end of a printing press the size of the room to make sure the ink density was right. I *have* parallaxed the shit out of it. I believe designers are problem solvers first and foremost. I believe that good design starts with understanding the true problem you are trying to solve.
So that's the short version. If you've made it this far, kudos and other positive reinforments to you. You either really want to talk to me or you want to Internet stalk me. I look forward to the former, but in all honestly I'd probably be pretty flattered by the latter.